What you will learn
- How to examine data as a business asset and use it to create a competitive advantage.
- How to develop a data strategy that aligns with your business goals and manage the data in your organization by setting up a data governance framework.
- How to design and implement a data monetization strategy for your organization to generate new business value.
Digital transformation has made a wealth of data available to organizations. However, as with any business asset, it needs to be handled correctly throughout its life cycle for its true value to be realized.
In the Data Strategy and Management Professional Certificate from IE University, you’ll discover the frameworks, tools, and strategies needed to manage your data optimally. Over three months, you’ll learn to reimagine your fundamental idea of data — realizing that it's a business asset — before delving into the governance of your current and future data and its sources. You'll analyze the monetization strategies that drive growth and gain the tools to merge data and strategy, ensuring that your management approach is ready to leverage this competitive advantage. You'll walk away with a firm understanding of the risk and ethical considerations regarding data, and what it takes to develop, implement, and manage a data strategy.
Courses in this program
IEUniversity's Data Strategy and Management Professional Certificate
- Not currently available
Examine data as a business asset, and how it might be applied to your business by merging your business and data strategy.
- Not currently available
Discover the potential challenges and growth opportunities of data monetization strategies and other data-driven trends, and ensure you have what is required to manage them.
- C-suite executives and digital leaders who want to learn how to build their data capabilities and strategy.
- Data and IT managers, high-level decision makers, and consultants responsible for using data to inform business strategy.
- Legal professionals who require an understanding of ethical data governance and management.
- Anyone charged with developing and implementing a data strategy within their organization.
Meet your instructors from IE University (IEUniversity)
Experts from IEUniversity committed to teaching online learning
Enrolling Now
Get started in data science
Browse other data science coursesPropelling
Drive your career forward with university-backed credit programs and verified certificatesConvenient
Study and demonstrate knowledge on your scheduleFlexible
Try a course before you paySupportive
Learn with university partners and peers from around the world