Digital marketing and customer engagement is a field full of rapid and continuous change, and nowadays, there exists a generational difference in the approach to leveraging digital platforms. As change continues, it is increasingly imperative that marketing professionals understand the value and applications of new technologies in order to maximize engagement with any audience and create value for both customers and their business.

Through this program, you will gain a toolbox of innovations and techniques to take your digital marketing skills to the next level. You will gain a valuable understanding of how companies can reinvent their marketing strategies and processes to be more competitive in the new and dynamic digital world.

By completing this program you will cover multiple different approaches to reaching the same goal: To increase customer engagement in an evolving digital market and create the most valuable digital business model and communications strategy for your organization.

A program subscription gives you full verified access to all courses and materials within the program you’ve enrolled in, for as long as your subscription is active. Monthly subscription pricing can help you manage your enrollment costs — instead of paying more up front, you pay a smaller amount per month for only as long as you need access. You can cancel your subscription at any time for no additional fee.