What you will learn
- Identify digital asset management role in institutions.
- Identify DAM platforms, systems, and software.
- Define standards and tools used in digital asset management.
- Create and utilize metadata schema.
- Build training materials to connect users to assets, digital files, and metadata systems.
- Manage DAM access requests and create workflows.
- Define the lifecycle of assets based on institutional needs.
- Write and implement policies for asset management.
- Apply digital preservation methods including optimizing and version control.
Learn what matters most in managing large collections of digital assets — photos, videos, audio recordings, logos and other digital artwork — in a central repository. Strategize about how to organize the collection and connect internal and external stakeholders with the resources they need. Design the future of your organization’s Digital Asset Management by creating forward-thinking policies, procedures and preservation plans.
Courses in this program
WisconsinX's Digital Asset Management Professional Certificate
- 2–4 hours per week, for 4 weeks
Learn Digital Asset Management from DAM systems and platforms to organizational integration and automation needs. Gain insights to using workflows and user experience needs.
- 2–4 hours per week, for 2 weeks
Discover what metadata is and how to connect users to digital assets through descriptive metadata and use cases. Learn metadata management and digital assessment management from the user perspective and the administrator perspective.
- 2–4 hours per week, for 4 weeks
Design the future of your organization’s Digital Asset Management by creating forward-thinking policies, procedures and preservation plans. This includes the digital ecosystem, auditing of assets, product innovation, and long-term preservation.
- Digital asset management and metadata standards occupations are projected to grow 15% from 2021 to 2031. More than 140,000 jobs have been posted from October 2021 to September 2022. (source: Lightcast 2022 Job Outlook Report)
- Digital asset management occupations showed a median salary of $90,000 in October 2022. (source: Lightcast 2022 Job Outlook Report)
- Career prospects for people with similar training include graphic designers, data architects, data engineering, data governance managers and digital marketing managers. (source: Lightcast 2022 Job Outlook Report)
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